Collaborations

I work closely with collaborative content & influencer outreach. Here are some of the articles and deep-dive interviews I’ve created with marketing and digital analytics experts.

Digital Marketing I Digital Analytics I Content Series

Jim Sterne

Internationally known speaker, author, and consultant to Fortune 500 companies. Founder of the Marketing Analytics Summit & co-founder of the Digital Analytics Association.

Article collaborations: 3 Marketing Data Challenges Facing Big & Small Companies, The Pros & Cons of Virtual Events in Challenging Times, 4 Tactics to Turn Marketing Data Into Actionable Insights, How to Achieve Marketing Clarity in 2020, 3 Pillars of Successful Machine Learning for Marketing

Sangram Vajre

Co-founder of Terminus, Former Head of Marketing at Pardot, creator of FlipMyFunnel Community, and author of the first book on account-based marketing (ABM).

Article collaborations: Why Is Account-Based Marketing Important in 2020 & How to Adopt It, Top Account-Based Marketing Challenges From Sangram Vajre, How to Drive More Efficiency for Your Data Analytics Team, Enterprise Marketing Data: How to Build Data Confidence

Tricia Stinton

Senior Director, Head of Field Marketing UK & Ireland at Cognizant, one of the world’s leading digital solutions companies, former Marketing Director at Accenture.

Article collaborations: Growth Marketing Strategy: Tips From Tricia Stinton, Cognizant

Rob Leavitt

Senior Vice President at ITSMA, a global research and advisory community with 20-years experience within account-based marketing, brand strategy, thought leadership.

Article collaborations: 3 Account-Based Marketing Metrics for Long-Term Growth, How to Scale Account-Based Marketing With a Blended Strategy, 6 Account-Based Marketing Myths Uncovered, Why Invest in Account-Based Marketing

Digital Marketing

Melanie Chapman, Director Demand Generation, RevenueWell

B2B Account-Based Marketing Tactics

Kelly Wortham,
Senior Director Optimization, Search Discovery

Beyond A/B Testing: Optimization Tactics

Tara Barkett Quehl,
Director Marketing Automation, Fidelity Investments

Customer-Centric Marketing Strategy

Callum McCohan,
Executive Strategy Director, Born Social

The Future of Social

Casper Rouchmann, Head of Marketing at United Fintech

Growth Hacking in Analytics

Jennifer Montague,
Head of Marketing, Dixa

Inbound Marketing Tactics for Growth

Lee Wong, Experimentation & Data Analytics Manager, Intuit

Scaling Intuit’s Experimentation Program

Sara Hansson, Global Social Media Manager, Oatly

A Talk With Oatly

Ursula Krogsbøll, Director of Digital Strategy & Innovation, Miracle

Accelerating Digital Innovation
With Fast-Track Development

Taylor Ryan, Founder of ArchitectureQuote and KlintMarketing

Growth Hacking in Marketing

David Ledstrup, Creative Strategy Director, Marvelous Nordic

Creative Strategy in Marketing

Simon Lomas, Head of Performance & Managing Partner, Tidal Digital

What Drives Brand Impact

Nicola Strand, Senior Product Marketing Manager, Unity

3 Reasons to Love the Analytics Community

Alexander Montium-Åberg, Head of Social Media, NIBE

How to Set Digital Marketing KPIs for Better Reporting

Patrick Kitchell, Senior Technical Specialist at Microsoft

How Minecraft Shapes Your Digital Transformation

Michael Brito, Head of Digital Analytics, Zeno Group

Using Audience Intelligence for Campaign Planning

Digital Analytics

June Dershewitz, Head of Data Strategy, Amazon Music

Analytics Fireside Chat

Ian Thomas, Data IQ 100, Former Chief Data Officer, Publicis Spine

Fostering a Data-Driven Culture

Tanu Javeri, Global Digital Analytics Enablement Lead, IBM

Why and How to Improve Data Quality

Mario Vinasco, Director BI & Analytics, Credit Sesame

Marketing Spend Optimization With PyTorch Machine Learning

Brian Clifton,
Director of Analytics, Founder of Verified Data

Ensuring Marketing Data Quality

Ciara Adkins, Senior Online Product Analyst, HomeDepot

Becoming an Online Product Analyst

Frederik Werner, Senior Specialist Digital Analytics, DHL

Adobe Customer Journey Analytics Tactics

Sharon Flynn, Senior Manager Digital Analytics, BMO Financial Group

Data Analytics in Financial Services, How to Build Data Confidence, How to Drive Efficiency for Your Data Analytics Team

Wojciech Zak, Head of Data and Analytics at Aller Media

Marketing Data Quality

Mai Alowaish, Chief Data Officer, Gulf Bank

Cross-Device Tracking Expert Tips

Jason Thompson,
Co-Founder, 33 Sticks

Investing in Data Strategy

Matt Gershoff, CEO and Co-founder, Conductrics

A/B Testing and Experimentation Tactics

Yehoshua Coren, Founder of Analytics Ninja

Data Strategy for Google Analytics

Brent Dykes, Senior Director, Blast Analytics

Campaign Data & Marketing Performance Tips

Simon Pilkowski, Global Head of Data, Boehringer Ingelheim

What to Do if Data Stakeholders Don’t Know What They Need

Jason Krantz,
Founder, Strategy Titan

Marketing Data Strategy Founder Lessons

Josh West, Partner, Analytics Demystified

5 Tips to Building Your Data Layer

Alban Gérôme, VP Data & CX Technology Manager, Barclays Bank

Marketing Pixels: How to Deploy Them With Tag Management

Erik Driessen, Head of Digital Analytics, Greenhouse

How to Automate Google Analytics Data With APIs

Robert Børlum-Bach, Head of Analytics Architecture, TV2

How to Optimize KPIs by Distilling Data With Machine Learning

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