I am a full-stack content strategist with the mission to help brands make an impact through inbound marketing & strategic communication. Here is some of my work.

Product Content

Komfo - Meet the future of social

Content & brand repositioning for the new website of a Nordic SaaS social media platform


Actimo - Connect with your employees

Brand strategy, repositioning & content for the new website of an employee engagement platform.

Accutics - Campaign Management Platform

Accutics - Drive Impact with complete campaign data

Content & brand repositioning for the new website of a marketing data & campaign data platform

Actimo - industry solutions

Content & strategy for all solution areas targeting key industries aligned with the brand's ICP


komfo - Monitor

Content for a product area enabling brands to track social media efforts and drive collaboration

Actimo - TRAIN

Content & strategy for a product enabling organizations to shorten employee ramp-up times

Industry Insights


Optimizing Employee Lifetime Value

Handbook on employee lifetime value intended for inbound marketing

'Nothing normal ever changed a damn thing' - Takeaways from Slush

A tech conference marching to the beat of its own drum

Adobe Summit Las Vegas: Entering the era of customer obsession

Insights from the digital experience conference with 20,000+ attendees


Three dmexco insights on the now frontier

The content marketing ecosystem is changing

Five ways ITP 2.1 is impacting your marketing

What Apple's Intelligent Tracking Prevention means for marketers


Industry practices for your next Christmas campaign


3 reasons for making native videos part of your strategy & how to do it

Sequential Storytelling for Instagram is here

How Instagram’s new advertising options can benefit SMEs


How to find the sweet spot for the length and focus of your posts

Martech & Analytics Interviews

Interview with Callum Mccahon, Born Social

Talk with the UK SoMe strategist and speaker Callum McCahon

Interview with Casper Rouchmann, Templafy

Interview with Casper Rouchmann, Templafy

Insights from the analytst & growth hacker at the Nordic SaaS Templafy


Interview with June dershewitz, twitch - an amazon company

Talk with the Director of Analytics at Twitch, an Amazon company

Interview with Simon Lomas, Tidal Digital agency

Talk with the founder of Dubai's performance marketing agency

Interview with Taylor Ryan,

Talk with the Chief Marketing Officer at

Interview with Oatly

Talk with Andreas Granath & Sara Hansson, Media Strategist and Social Media Manager

Events & Brand Stories

Komfo Summit

Strategy & content for a conference fostering new perspectives around social business

Brand case: 3

Content & web strategy and copy for a brand case with a telecommunications company


Industry webinars

Strategy, content, and visual storytelling for webinars with industry experts

Brand case: Danish Cancer Society

Brand case with The Danish Cancer Society: 'Organic Survival on social as an NGO'


Brand case: JYSK

Brand case with the Scandinavian retail chain JYSK: 'From Zero to Hero'

Brand case: Oatly

Brand case with a Scandinavian oats brand marching to the beat of its own drum