Interviews

I work closely with collaborative content & influencer outreach. Here are some of the articles and deep-dive interviews I’ve created with marketing industry leaders and digital analytics experts.

Jim Sterne

Internationally known speaker, author, and consultant to Fortune 500 companies. Founder of the Marketing Analytics Summit & co-founder of the Digital Analytics Association.

Articles: 3 Marketing Data Challenges Facing Big & Small Companies, The Pros & Cons of Virtual Events in Challenging Times, 4 Tactics to Turn Marketing Data Into Actionable Insights, How to Achieve Marketing Clarity in 2020, 3 Pillars of Successful Machine Learning for Marketing

Sangram Vajre

Co-founder of Terminus, Former Head of Marketing at Pardot, creator of FlipMyFunnel Community, and author of the first book on account-based marketing (ABM).

Articles: Why Is Account-Based Marketing Important in 2020 & How to Adopt It, Top Account-Based Marketing Challenges From Sangram Vajre, How to Drive More Efficiency for Your Data Analytics Team, Enterprise Marketing Data: How to Build Data Confidence