Work
I am an experienced content strategist with a proven track record in translating marketing and business goals to ROI-driven content. Here is some of my work.
Product Content
Komfo
Meet the Future of Social
Content & brand repositioning for the new website of a Nordic SaaS social media platform
Actimo
Connect With Your Employees
Brand strategy, repositioning & content for the new website of an employee engagement platform.
Accutics
Complete Campaign Tracking
Content & brand repositioning for the new website of a marketing data & campaign data platform
Actimo - Industry Solutions
Content & strategy for all solution areas targeting key industries aligned with the brand's ICP
Komfo - Monitor
Content for a product area enabling brands to track social media efforts and drive collaboration
Actimo - Train
Content & strategy for a product enabling organizations to shorten employee ramp-up times
Industry Insights
Optimizing Employee Lifetime Value
Handbook on employee lifetime value intended for inbound marketing
Adobe Summit: Entering the Era of Customer Obsession
Insights from the Las Vegas digital experience conference
Five Ways ITP 2.1 Is Impacting Your Marketing
What Apple's Intelligent Tracking Prevention means for marketers
Slush: 'Nothing Normal Ever Changed a Damn Thing'
Takeaways from a tech conference marching to the beat of its own drum
Three dmexco Insights on the Now Frontier
The content marketing ecosystem is changing
How Interactive Video Stole Christmas
Industry practices for your next Christmas campaign
Strengthen Your Brand: Go Native
3 reasons for making native videos part of your strategy & how to do it
Sequential Storytelling for Instagram Is Here
How Instagram’s new advertising options can benefit SMEs
Size Matters for Facebook Social Posts
How to find the sweet spot for the length and focus of your posts
Events & Brand Stories
Conference: Komfo Summit
Strategy & content for a social media conference around social business
Customer Case: 3
Content & web strategy for a brand case with a telecommunications company
Industry Webinars
Strategy, content, and visual storytelling for webinars with industry experts
Customer Case:
Danish Cancer Society
Case with The Danish Cancer Society: 'Organic Survival on social as an NGO'
Customer Case:
JYSK
Brand case with the Scandinavian retail chain JYSK: 'From Zero to Hero'
Customer Case:
Oatly
Brand case with a Scandinavian brand marching to the beat of its own drum