I am an experienced content strategist with a proven track record in translating marketing and business goals to ROI-driven content. Here is some of my work.
Content & brand repositioning for the new website of a Nordic SaaS social media platform
Brand strategy, repositioning & content for the new website of an employee engagement platform.
Content & brand repositioning for the new website of a marketing data & campaign data platform
Content & strategy for all solution areas targeting key industries aligned with the brand's ICP
Content for a product area enabling brands to track social media efforts and drive collaboration
Content & strategy for a product enabling organizations to shorten employee ramp-up times
Handbook on employee lifetime value intended for inbound marketing
Insights from the Las Vegas digital experience conference
What Apple's Intelligent Tracking Prevention means for marketers
Takeaways from a tech conference marching to the beat of its own drum
The content marketing ecosystem is changing
Industry practices for your next Christmas campaign
3 reasons for making native videos part of your strategy & how to do it
How Instagram’s new advertising options can benefit SMEs
How to find the sweet spot for the length and focus of your posts
Strategy & content for a social media conference around social business
Content & web strategy for a brand case with a telecommunications company
Strategy, content, and visual storytelling for webinars with industry experts
Case with The Danish Cancer Society: 'Organic Survival on social as an NGO'
Brand case with the Scandinavian retail chain JYSK: 'From Zero to Hero'
Brand case with a Scandinavian brand marching to the beat of its own drum