I am a full-stack content strategist with the mission to help organizations make an impact and meet the future of social. Here is some of my work.

Product Content

Komfo - Meet the future of social

Content & brand repositioning for the new website of a Nordic SaaS social media platform

Actimo - Connect with your employees

Brand strategy, repositioning & content for the new website of an employee engagement platform.

Komfo - Publish

Content for a product area enabling organizations to plan and publish social media campaigns

Actimo - industry solutions

Content & strategy for all solution areas targeting key industries aligned with the brand's ICP

komfo - Monitor

Content for a product area enabling brands to track social media efforts and drive collaboration

Actimo - TRAIN

Content & strategy for a product enabling organizations to shorten employee ramp-up times

Industry Insights

'Nothing normal ever changed a damn thing' - Takeaways from Slush

A tech conference marching to the beat of its own drum

Three dmexco insights on the now frontier

The content marketing ecosystem is changing

Sequential Storytelling for Instagram is here

How Instagram’s new advertising options can benefit SMEs


Industry practices for your next Christmas campaign


3 reasons for making native videos part of your strategy & how to do it


How to find the sweet spot for the length and focus of your posts

Events & Brand Stories

Komfo Summit

Strategy & content for a conference fostering new perspectives around social business

Brand case: 3

Content & web strategy and copy for a brand case with a telecommunications company

Industry webinars

Strategy, content, and visual storytelling for webinars with industry experts

Brand case: Danish Cancer Society

Brand case with The Danish Cancer Society: 'Organic Survival on social as an NGO'

Brand case: JYSK

Brand case with the Scandinavian retail chain JYSK: 'From Zero to Hero'

Brand case: Oatly

Brand case with a Scandinavian oats brand marching to the beat of its own drum