I am an experienced content strategist with a proven track record in translating marketing and business goals to ROI-driven content. Here is some of my work.

Diana Daia Work

Product Content

Meet the Future of Social

Content & brand repositioning for the new website of a Nordic SaaS social media platform


Connect With Your Employees

Brand strategy, repositioning & content for the new website of an employee engagement platform.

Accutics - Campaign Management Platform

Complete Campaign Tracking

Content & brand repositioning for the new website of a marketing data & campaign data platform

Actimo - Industry Solutions

Content & strategy for all solution areas targeting key industries aligned with the brand's ICP


Komfo - Monitor

Content for a product area enabling brands to track social media efforts and drive collaboration

Actimo - Train

Content & strategy for a product enabling organizations to shorten employee ramp-up times

Industry Insights


Optimizing Employee Lifetime Value

Handbook on employee lifetime value intended for inbound marketing

Adobe Summit: Entering the Era of Customer Obsession

Insights from the Las Vegas digital experience conference

Five Ways ITP 2.1 Is Impacting Your Marketing

What Apple's Intelligent Tracking Prevention means for marketers

Slush: 'Nothing Normal Ever Changed a Damn Thing'

Takeaways from a tech conference marching to the beat of its own drum


Three dmexco Insights on the Now Frontier

The content marketing ecosystem is changing

How Interactive Video Stole Christmas

Industry practices for your next Christmas campaign

Strengthen Your Brand: Go Native

3 reasons for making native videos part of your strategy & how to do it

Sequential Storytelling for Instagram Is Here​

How Instagram’s new advertising options can benefit SMEs

Size Matters for Facebook Social Posts

How to find the sweet spot for the length and focus of your posts

Events & Brand Stories

Conference: Komfo Summit

Strategy & content for a social media conference around social business

Customer Case: 3

Content & web strategy for a brand case with a telecommunications company


Industry Webinars

Strategy, content, and visual storytelling for webinars with industry experts

Customer Case:
Danish Cancer Society

Case with The Danish Cancer Society: 'Organic Survival on social as an NGO'


Customer Case:

Brand case with the Scandinavian retail chain JYSK: 'From Zero to Hero'

Customer Case:

Brand case with a Scandinavian brand marching to the beat of its own drum